A Journey of Power, Purpose, and Staying Rooted
Be among the first to read Becoming La Jefa: The Angst and Joys of a Latina Carving Her Path in America— a bold, unfiltered journey through corporate dysfunction, entrepreneurship, advocacy, and personal growth—with humor, heartbreak, and hard truths along the way.
Part business memoir, part manifesto, this is a raw and personal account of what it takes to lead, rise, and stay rooted in your identity—especially in spaces never built for women of color. It’s a love letter to every woman who’s been overlooked, underestimated, or told to shrink herself to fit in.
A Call to Read and to Lead
If you’ve ever felt like you didn’t belong, like your story didn’t matter, or like you had to earn permission to lead—this book is for you. Because Becoming La Jefa isn’t about ego. It’s about ownership—of our stories, our power, and our future.
First edition copies available now—signed and shipped directly from H.O.L.A. Books, your go-to for Latino and Caribbean authors and their stories.
Speaking Topics Include:
• Becoming La Jefa: Resilience, Resistance & Representation
• Trust-Driven Storytelling for Impact
• From Invisible to Invincible: Lessons in Latina Leadership
• Marketing with Corazón: How to Engage Multicultural Audiences
Let’s bring radical truth to your stage.
Book Samí to Speak
Are you looking for a bold, honest voice for your next event, keynote, or panel? Samí Haiman-Marrero brings nearly three decades of experience as a multicultural marketing strategist, social impact storyteller, and community builder. Her talks are raw, heartfelt, funny, and fiercely liberating.
Fill out the form below to invite Samí to speak:
Join La Jefa’s Circle
Get exclusive access to behind-the-scenes content, new releases, merch drops, and invitations to live events. Whether you’re already a Jefa or still finding your voice, this space is for you.
Sign up and receive a free Becoming La Jefa digital screensaver to fuel your day.
Let’s build this circle, together—one brave voice at a time.
Shop the Becoming La Jefa Collection
Wear your power. Gift your truth. Support the movement.
Our official Becoming La Jefa collection is more than merch—it’s a message. These pieces reflect the heart, hustle, and humor it takes to lead authentically in a world that wasn’t made for us.
Curated for Jefas and allies alike:
- Tees that talk back – Bold, unapologetic, and made to speak your truth.
- Mugs that motivate – Fuel your day—and your drive—because Jefas get sip done!
- Journals that hold your truth – A sacred space for your dreams and most audacious plans.
- Totes that carry your purpose – Practical, powerful, and proud.
Your purchase helps fund initiatives that support women-owned startups and emerging Jefas.
